Personal Branding

What is personal branding?  Do you know what your personal brand is?


Branding is how others see you; what they expect from you. It is about who you are -- your authentic self how you portray yourself -- the image of what you represent.


If you don’t know what your brand is, how can you get started? How do you determine what it is?

Asking for feedback - especially for our blind spots

Have a 360 done

Assessments (Strengths Based Leadership; Values in Action; Myers Briggs)

Think about what is important to you; what you are good at; what you enjoy doing.

All of these things help you understand your professional reputation and gain clarity about yourself. It may not always be fun or easy conversations to with people when asking for feedback or doing a 360, but if you are open to learning more about yourself and potentially working on areas of concern this is a great way to get started.


Why Build Up your Personal Brand?

Makes you more effective (sales, retention, advocacy, etc.)

Increases credibility

Opens up career opportunities

Provides connections (a lot of what happens is still about who you know & who will take your call)

Perception -- especially with millennials


Have you googled yourself recently? This is something we should all doing on occasion to make sure our brand is showing up the way we want it to online. 

Your brand should clearly and consistently express who you are both online and offline.  Does anything need to be cleaned up?


Social Media

Do your social media profiles represent your brand? Are they consistent?

Name: Use your real name - be professional! Don't use weird / random names and/or joint accounts Own the same name on ALL platforms


Picture: it's suggested to have the same photo on all sites.  I believe it's a personal choice. For me, several of my social media profiles are very personal and so my photo is personal, but tasteful.


Bio: be consistent and make sure it is updated


LinkedIn: remember this is a professional platform. This is the one place you SHOULD use a professional photo. And make sure all your information is filled in and completed.


Random Thoughts:

*Do your connections / followers / friends show that you are connected & powerful? This shows social proof

 *Tone & Demeanor - be cautious on what you say regarding politics and religion; don't complain about businesses or service issues (would a non-member want to join when they see this? would a member want to continue when they see what you say about others?); be as positive as possible at all times (no it’s not easy but sometimes you just have to fake it)

*Grammar / Spelling - proofread & edit!


My personal philosophy

Facebook is my personal page -- I am friends with many colleagues but I don't feel I have to be friends with everyone. I am cautious of what I post and everything is available for everyone to see.

Twitter & Instagram are very personal.    While I will occasionally post something on these sites related to work and I know that people who know me know where I work and what I do, these are my personal spaces with no reference to my job.

Blog - very personal

LinkedIn – professional, but I will only connect if I know you, we've done business together or could do business together -- there has to be a reason that makes sense


All of my platforms carry my name, all are professional in tone even when very personal and show my authentic self (who I am and what I care about).

Personal branding represents your image. Are you presenting the image you want to be known by?


Written by

Ali Crain, MS


KCCE Executive Director